Five Reasons A Property Sells

1. Location
2. Price
3. Terms
4. Condition of property
5. The agent you select

You control four of these!

Determining the Value of Your Home

A Comparative Market Analysis (CMA) is essential in determining the fair market value of residential property. Fair market value is defined as "the price a ready, willing and able buyer will pay in a reasonable time." Location and characteristics are also key elements in determining value. A CMA, also called a competitive market analysis, takes into consideration similar properties in your neighborhood or area which have sold in the last six months, comparing each against the "subject property," i.e. your home, ranch, land or condominium. The number of comparable properties currently on the market and in direct competition with yours also influences the sales price of yours.

The CMA determines a realistic range in which your home should sell given reasonable time. With this information, you can decide on an offering price that will achieve your goals and be realistic at the same time. The more your asking price exceeds the CMA value range, the longer your property will stay on the market. The educated market place will overlook it as being over priced. Our goal is to help you price it right so that you will achieve the highest possible price in the shortest amount of time.

• Realistic pricing will achieve maximum price in a reasonable time.
• Your cost of improvements and/or profit desire is irrelevant; the market always determines the price.
• Cost of improvements are almost always more than added value.
• Property that remains on the market for a long time becomes "shop worn."
• A house that is priced right from the beginning achieves highest proceeds.

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How to Make Your Home More Appealing & More "Salable"

• If the initial reaction is a turn-off, buyers may not want to go any further. Make sure the front door and surrounding area are "spruced up" and have that well cared for look. Some fresh paint may be in order. Manicure the yard.
• Three's a Crowd. Potential purchasers need to feel the freedom to examine closets, etc. If you're home, they're intimidated. Not only will they probably speed up their tour, not really seeing everything, but also, they'll hesitate to give their real objections if anyÑobjections the agent can address. Be gone or at least step outside.
• Many purchasers are allergic to pets or become turned off by pet odors that linger. Remove their bedding, food dishes and litter boxes during showings if possible. A professional carpet cleaning may even be in order. If possible, keep dogs and cats out of the house while your home is on the market. Some buyers and even agents are afraid of dogsÑespecially small ones.
• Painting the interior is the best investment a seller can make. The fresh clean appearance created a positive feeling. Use a neutral, like white; no yellows please.
• Floors and faucets that squeak and leak imply things are "falling apart" to buyers and send up big "red flags." These are generally easy to repair, so do it now.
• Store lawnmowers, hoses, vacuum cleaners, rakes, tools and ironing boards. Accent fun and pleasant things like toys, stereos and good views.
• Over crowded rooms and closets give the feeling that the house is too small. You're moving, so why not start packing now and move items not used into the attic. Too many "what-nots," pictures on walls or collectibles prevent full appreciation of the home. "Too busy" is overwhelming to the average person trying to look at the space.
• Turn all lights on, open all the blinds and draw the drapes. Dark rooms create a drab feeling, whereas light and bright is pleasant and inviting. Seasonally, light the fireplace. Turn on soft music. Bake cookies just before the showing. Create an inviting, stay longer, "feels like home" atmosphere.
• Purchasers want to move into a home that is clean and well cared for inside and out. Have windows washed. Check outside for areas that may be molded. Pressure washing is cheap and can make things look new again.

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Why Choose Ronda A. Reagan Properties...

• Proven, 20+-year record of successfully marketing and selling homes, condominiums, land and income-producing properties
• Top producer, achieving CRS status (held by only 5% in the nation) and GRI (Graduate REALTORS® Institute) and Active Life Membership in the Athens, Georgia Board of REALTORS® Million Dollar Club
• Comprehensive advertising program includes newspapers in San Marcos, Austin and Lockhart to name a few, direct mail and Home Focus magazine. We will use radio, television, The Wall Street Journal, USA Today and Preservation magazine when appropriate. We also market your property to the world via our world-wide connections and links on the Internet...via www.austinhomesearch.com and www.Realtor.com
• Member of the national relocation network for Certified Residential Specialists (CRS)....the top 5% Realtors® in the United States
• Many satisfied past customers and clients have provided personal testimonials (clickable) available for your review
• Extensive on-going training and continuing education
• Efficient, computerized Multiple Listing Service (MLS) and up-to-the-minuteTexas Real Estate Commission promulgated computerized contract forms
• 24-Hour Answering, Cell Phone, E-Mail & Fax
• In-house publishing, producing specialized marketing materials on your property, such as full color fliers, postcards, direct mail pieces
• Our personal commitment to excellence in all areas of the real estate business, providing fair business dealings, honesty and integrity to all

Services You Will Receive...

• We will help you determine the best marketing price for your property in order to meet your needs for timing, convenience & pricing.
• We will advise you of what to do to get your property in salable condition and recommend reputable repair companies if necessary.
• We will develop a "strategy" to show and market your home.
• Within 24 hours, we will enter your property in the computerized area Multiple List Service (MLS), making it available to 125+ other licensed agents in San Marcos and Wimberley and their buyers. We will also enter it in the Austin MLS with over 4,000 agents.
• We will implement the enclosed marketing plan fully.
• We will provide you with feedback by fax, email or phone on all showings as soon as possible, so that you will be informed with the comments and progress in the sale of your home.
• We will keep you abreast of changes in the market climate, i.e, rates and competition.
• We will present all offers to you promptly, assist in evaluating them and follow your contract through to closing!
• We will coordinate and monitor the closing process, advising you of any events that may create complications and follow through to see that they are properly resolved.
• We will stay in contact with the buyer (or selling agent) and their lender, if any, to make sure deadlines are met and all parts of the transaction, such as loan approval, are proceeding smoothly.
• We will be present at closing to assure it is a SUCCESS!!!

Additional Specific Services You Will Receive...

• We will advertise your property in Home Focus magazine with a full color photo. Your property will also appear in the San Marcos Daily Record as a classified ad under the real estate section. These ads will run periodically until it sells. Based on location and price, your property may also be advertised in the Lockhart Post Register or the Texas Hill Country Express.
• We will advertise your property in the Austin American-Statesman real estate supplement that appears on Sundays. The ad will be in the form of a classified which also appears on the Internet at www.austinhomesearch.com and www.austinclassifieds.com for a week.
• Part of the strategy to show your home often includes "tent" cards strategically placed throughout the home to point out features that buyers and other agents may not be aware of immediately.
• If determined location merits it, your property will also be placed in the New Braunfels and Seguin Multiple Listing Services.*
• We will place and maintain place a for sale sign in front of the home and when appropriate, directional sign(s) to your street. The yard sign will include an info box for color flyers.
• We will personally distribute color flyers on your property to other area real estate firms with an invitation to show and co-broker the sale of your property.
• We will schedule and host an Open House for fellow REALTORS® inviting them to preview your home and have lunch. The REALTORS® will be encouraged to look closely at the property and fill out a critique sheet for you, the owners.
• We will give you feedback on each showing so we can determine if there is anything we can do to handle a buyerÕs objection.
• We agree to listen to you and try anything within reason to sell your home.

*New Braunfels and Seguin Boards of Realtors® have access the San Marcos Board of Realtors® MLS as part of our tri-county agreement. There are some San Antonio Realtor® members in New Braunfels and some Austin in the San Marcos MLS.

In Conclusion...

• We will provide you with excellent service and support.
• We can make a thorough market analysis of your home researching the comparable sales and competition on the market now.
• We can developed a winning marketing plan for your home highlighting its best points.
• We will make every effort to SELL your home promptly.
• We have the many resources of

Ronda A. Reagan Properties, Inc.
Let us go to work for you TODAY!

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